Humor in PR

By: Hailey Herzik Humor can be risky business when it comes to professional PR writing. It can be inappropriate, unasked for, and distracting, but it can also be a great way to make a press release stand out. Inserting a humorous headline or introductory sentence, when executed correctly, can make a press release dazzle in …

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Finding Balance Between Professionalism and Personality in Social Media

By: Allison Koontz Social networking sites undoubtedly provide a platform for entertainment loaded with humor, current trends and events. Between the latest memes and outrageous celebrity news, students are quick to retweet, comment on or like what attracts their attention, no matter the content. What we post publicly seems to be harmless to our reputation, …