By: Alexa Lewis
On top of studies and extracurriculars, college students often feel pressure to heavily network with professionals in the industry in order to have jobs soon after graduation. This is important, but something else to focus on is how to make the transition from college to career less stressful.
Here are a few tips to help:
- If you know what field you want to work in, start working on your own media contact list.
Often, one of the first tasks PR professionals and interns are assigned is creating and updating media contact lists. A way to make this task easier beforehand is to start following the social media accounts of different reporters, bloggers, and influencers in the field you want to work in or in the field you’ve secured a job in. By doing this, you’ll get a feel for the kind of work they do and the kinds of stories you can pitch to them.
And, you’ll save a lot of time researching these contacts and impress your bosses. 😉
- Stay up-to-date on industry trends.
Going into a new job or internship can be scary, but if you’re up to date on the industry’s trends, you’ll know what kinds of things you’ll be focusing on at work and know some of the obscure terms people are using. Being informed is key.
- Learn to use different software. This includes DropBox, the Google Suite, and Photoshop and Illustrator. Knowing how to use these programs will give you a leg up on competition at interviews and will make your future job a lot easier if you don’t have to get over the hump of actually learning the programs when you need to use them.
- Write, write, write. Having a good amount of writing samples will make applying for jobs SO much easier. As we know, most, if not all PR job and internship applications require writing samples. Being able to pick the best one out of several will be much easier having to write a new one (and a better option than using the same albino squirrel news story as everyone else). Additionally, having a blog or website where you keep all of your writing filed away will help in the long run, as us PR people write a lot (like, a lot) in our careers.