Ethics Emergency

By: Beatriz Calderon Imagine the following scenario. You’ve finally come up with an angle for a news release that will basically guarantee news coverage for an important client. However, to use this angle you’re going to have to distort some information. By not being honest you’re jeopardizing the media’s trust. So what do you prioritize, …

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Humor in PR

By: Hailey Herzik Humor can be risky business when it comes to professional PR writing. It can be inappropriate, unasked for, and distracting, but it can also be a great way to make a press release stand out. Inserting a humorous headline or introductory sentence, when executed correctly, can make a press release dazzle in …

Finding Balance Between Professionalism and Personality in Social Media

By: Allison Koontz Social networking sites undoubtedly provide a platform for entertainment loaded with humor, current trends and events. Between the latest memes and outrageous celebrity news, students are quick to retweet, comment on or like what attracts their attention, no matter the content. What we post publicly seems to be harmless to our reputation, …