Expand your PR Toolkit with the Help of Lynda


By: Ricarsha Mobley

Whether we know it or not, all public relations majors have a PR toolkit, which consists of learned skills, techniques and experiences that will better equip us in our professional careers. Public relations is always evolving and needed skills change with it. Now, many PR professionals utilize multimedia in their campaigns. But if you’re like me—too busy and too broke for extracurriculars—how do you expand your PR toolkit?

The answer: Lynda.com, an online educational website that contains thousands of videos over hundreds of subjects.

I first started using Lynda after searching for internships and realizing that a common skill set for numerous application included graphic design skills. Moody’s College of Communication’s public relations program offers a graphic design class to students, but as a double major, I didn’t have enough space in my class schedule.

With Lynda I can select a course and work through it at my own pace. For example, I am currently using the program to enhance my skills in Adobe Illustrator. I simply split my computer screen between Adobe and Lynda and work along with my instructor—something I enjoy very much. The videos are very comprehensible and easy to follow. If you’re looking to view one video on a specific topic, you can. Lynda also allows you to create and share a playlist.

Lynda is one of the many gems The University of Texas has to offer, but not many students know about it. Through a partnership with the university, Lynda is free to students.