The NRA’s Relationship with Twitter

Photo by: Rami Al-zayat

By: Cameron Lorenz

As all of us have heard, there was a terrible and tragic shooting in Sutherland Springs, Texas, just outside of San Antonio, on Sunday. While the state and the country mourn the loss of all the victims of all ages, the NRA was once again put in the spotlight because of yet another mass shooting incident.

The National Rifle Association has usually been tactful and logical in their responses in the past with outbreaks of rage in the face of deaths due to gun violence; however, the NRA blundered with the Sutherland Springs shooting. The, now deleted, tweet the NRA sent out was almost derogatory and degrading when they “clarified” the difference between a ‘clip’ and a ‘magazine’ in gun terms. Now, while it is clear this tweet was probably scheduled in advance and sent out without news of the shooting in Texas, the timing is clearly pour and distasteful.

The audience, who did not know this, took the tweet as making light of a tragedy and were quick to condemn the NRA for their social media callousness. While it is logical to schedule tweets and social media posts to save time and money, there are instances such as this where when events and tragedies occur too swiftly to predict, the companies and organizations pay for what was supposed to save. Especially in gun-related tragedies when America and the world look to leaders of not only their country and state, but of the issue and debate at large, these leaders cannot afford mistakes such as this.

The NRA, specifically because of the abundance of mass murders, should have feelers and workers commissioned to watch out for incidents to narrow their commentary, but they didn’t and the reaction was harsh and hurtful to their organization.