Name: Alexa Gonzaga
Major: Public Relations
Internship: Film Publicity Intern at SXSW (Austin, TX)
What drew you to this internship?
I love film and TV, and I’ve always been interested in entertainment PR. SXSW is a great place to learn more about that field while staying close to home.
What do you like the most about your internship?
Over the years, SXSW has become such a huge part of Austin culture and it’s so neat to be able to work behind the scenes and see how everything comes together. I’m thankful for the opportunity to gain some valuable hands-on experience alongside some really great people.
What have you learned from your internship so far?
I’ve learned a lot about how film festivals work from a PR perspective. There’s a lot of work that goes into coordinating with filmmakers, press, publicists, and more in order to ensure that everything runs smoothly.
Any advice for people looking for an internship?
Get involved and make the most of any opportunity! I actually got to volunteer at SXSW this past spring through PRSSA, and that volunteer stint led to this internship. Do your best to make a good impression — you never know how it could benefit you in the future.