By: Elizabeth Chavez
Two week ago, three UT PRSSA officers returned to their normal routines after a long weekend in the nation’s capital for the PRSSA National Conference. Every conference day included sessions that varied from a first job survival guide to understanding what the media want, but there was one theme that was consistent throughout the entire conference – step outside of your comfort zone.
The public relations industry is rapidly growing on a global level and each session was tailored to fit current needs. Attendees were exposed to new trends such as a better understanding of wearable technologies, how to pitch to different types of media and understand how to adapt communication across all industries.
PRSSA conferences not only allow students the ability to learn more about the public relations industry, but it’s also an opportunity to network with professionals and students from other chapters – my favorite part of the entire weekend. I can safely say that I now know at least one PR pre-pro from each region in the nation!
It was helpful to discuss and analyze sessions with newfound friends, who were going through similar challenges and eager to learn organically from UT PRSSA and other chapters in attendance. The opportunity to pick the brains of our peers and professionals was truly the cherry on top of a great weekend. We even found ourselves bumping elbows with distinguished Public Relations fellows who gave us advice on upcoming endeavors.
This was my first time attending a National Conference, and it was such a great experience, which allowed me to step outside of my comfort zone to learn more about the industry in a cool city. If I had the opportunity, I would love to go again.. My advice to students who will be members of UT PRSSA in fall of 2015 is to GO! It is a great way to network, learn, and to explore. Plus, next year’s conference is in Atlanta!