Alyssa Neilson is a senior and is interning in New York at Barney’s New York, an in-house public relations department. “We do our own work while kind of treating the high-fashion brands we sell like clients,” Alyssa said. “We push a lot of products. It’s a unique sort of atmosphere since it’s a department store.”
One of the main things she has learned is that working in PR is a really demanding job – but it’s also super rewarding. She is also learning a lot more about writing media releases for fashion media outlets since the style of writing is different than traditional press releases.
Her favorite thing about this internship is managing social media accounts. Whenever there are new designer products in the Los Angeles or New York City store, she gets to tweet and post to Instagram about it. “Barney’s just partnered with NBA’s Russell Westbrook and he was here two weeks ago doing social media in their office!” Alyssa said. “He did an ‘Instagram style takeover,’ so it was really unique and cool.”
Although she didn’t get this internship through PRSSA, she believes that being in PRSSA always helps your pursuits. “People love to see when you’re passionate about this field and actually involved in the PR world prior to graduating and getting your PR degree.”
Emma DeCaro is a senior and is interning at the Chick-fil-A Home Office in Atlanta. She has learned about the power of storytelling and that there must be an equal focus on results and relationships; without one, the other cannot be as strong. “If you want a remarkable career experience, you need to work for something you care and are passionate about, otherwise work will be stressful,” Emma said. Most importantly, she has learned through weekly devotions how prayer changes everything. In addition, she has learned about entrepreneurship, working in a restaurant, good stewardship, supply chains, waste streams, event planning, the relationship journalists have with Twitter, putting thought behind every decision, the value of creativity and more.
What she loves about her internship is the authenticity of the people who work at Chick-fil-A. The interns spent an entire day with CEO Dan Cathy touring the city of Atlanta to learn the history of Chick-fil-A and then went over to his home for dinner and outdoor recreation.
“Tell me of another company CEO who will do that and I’ll be impressed!” Emma said. “Chick-fil-A cares about each of us holistically – they have invested a lot in our development. From providing us each with a Strengths Finder test and personalized one-hour assessment, to taking us to WinShape Wilderness for ropes course team building, to inviting marketing interns on their overnight storytelling retreat, to letting us be a team member in a restaurant for a day, Chick-fil-A is equipping us to not only be better business people, but also better people in general.”
“At Chick-fil-A, people are not just a number – they are family. It has been a true pleasure to be part of Chick-fil-A this summer. Hook ‘em and Eat More Chicken!”
Kristen C. Munoz, or KC as her friends call her, is a senior and is a communications & marketing intern at Austin Resource Recovery in Austin, Texas. Austin Resource Recovery provides a variety of residential services to curbside customers in Austin. They are a department of the City of Austin whose goal is to reach zero waste by the year 2040.
Before she started working at Austin Resource Recovery, she would throw an aluminum can in the recycling bin every once in a while and maybe rinse and recycle a plastic tub when it was convenient. KC didn’t know why she was doing these things; all she knew was if she put items in these bins they would be taken away. What she has learned at Austin Resource was that the place these materials go to is very real, and it can either help or hurt us in the long run. Working at Austin Resource Recovery has given KC the opportunity to see the impact that reducing waste truly has on the world around us. “It’s more than just placing things in the right bin,” KC said. “It is knowing that every little decision we make affects the environment around us.”
“The greatest threat to our planet is the belief that someone else will save it.” – Robert Swan.
Her favorite thing about this internship has definitely been getting to work with the marketing team because they made her feel like an equal part of the team. Over these past weeks, she was able to lead meetings, develop website and social media content, organize press conferences and put together media kits. The responsibilities KC was given here allowed her to grow as an intern in more ways than one. “I have seen programs develop from start to finish and let me tell you, there is nothing cooler than seeing your team’s efforts make a positive change in the city you love.”