UT PRSSA is starting a new initiative to introduce students to the public relations landscape in Austin and provide an opportunity for all employers to be represented in front of future professionals.
The Austin PR Field Guide will consist of information like a physical address, website, specialty and contact information on every public relations or communications firm, agency, organization or non-profit in the Austin area. This information will be shared with students for free in a central location on this website.
In addition, the Field Guide will also be a fundraising opportunity for our Chapter: all organizations indexed on the Field Guide will have the opportunity for a 200 word max personalized description written by a PRSSA member to accompany their entry. This content will be developed with a representative from that organization in order to share further insight into Austin’s unique public relations and communications opportunities.
Submissions can come from anyone and will be fact-checked for accuracy. The form to submit is here.
The Field Guide model for sharing knowledge and fundraising has already generated buzz and admiration from other Chapters. We hope that its success will spur copycats and provide information to students across Texas and hopefully, PRSSA Chapters nationwide.
It will be a team effort to make the Field Guide as comprehensive as possible, so please submit your organization and share the news!