Michelle Dziuban hosts Cision workshop

Written by: Michelle Hill

As a public relations major, one of the best things you can do to expand your horizon and add value in the workplace is to acquire new, applicable skills. Knowing how to use Cision’s software allows students to do just that. It gives students a competitive advantage over other intern applicants because it is widely used in PR agencies to build media lists, contact reporters and identify influential writers.

On Feb. 4, Cision product specialist, Michelle Dziuban, walked UT PRSSA through the basics of using Cision. Dziuban covered the site’s services, including how to use the site’s plan strategy function, smart search and build media lists. At the end, she also mentioned a special opportunity on how to become Cision certified, noting how it could improve a resume to potential employers.

Students were able to ask questions and become comfortable with the software, ultimately giving them something to talk about during interviews or add to their resume. 


If you’re interested in learning more about becoming certified with Cision’s University Program, please e-mail collegeprogram.us@cision.com. And if you’re interested in learning more about using this six-time CODiE Award Finalist’s software, there are a lot of free resources and webinars here.