Stacy Armijo Gives Career Direction in PR

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Written by: Michelle Hill

In a world of highly-competitive students, interviewing for a job or even knowing what to do with your degree can be overwhelming.

Last Tuesday, UT alumna and Pierpont Communications’ Senior Vice President Stacy Armijo spoke to UT PRSSA about her experiences after graduation, the pros and cons of agency vs in-house communications, and interview advice. She also noted how difficult it can be to break into the industry.

“I swallowed my pride and took an internship after I graduated.”

Even with ample experience, Armijo said accepting an internship was the right thing to do for her because she was able to get industry experience and continue learning. She eventually moved up to a full-time position at Pierpont Communications before ultimately becoming general manager of the Austin office.

“You have to feel comfortable dipping in and out of clients quickly,” Armijo said when looking at the differences between agency and in-house communications. She pointed out that an agency will stretch you across multiple clients.

On the other hand, in-house communications is much more specialized and in-depth, which means that you have a more personalized role. According to Armijo, going the agency route first is preferred because you’ll receive a wide range of experience through the vast amount of clients you’re servicing.

When applying to either, interviews can be an intimidating experience. However, Armijo offered her advice on a positive way to approach the situation.

“Think of interviews as a way to see what companies can bring to the table – not to see if you’re good enough.”

Find out more about Stacy Armijo and Pierpont Communications here!

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