Redefining PR: UT PRSSA and Texas Advertising and PR Host GolinHarris CEO Fred Cook


GolinHarris CEO Fred Cook will speak to public relations and advertising students at the University of Texas at Austin in a private interactive session on March 7, 2013.

UT PRSSA and the Texas Department of Advertising and Public Relations will host the event featuring Cook and Texas Ex, GolinHarris Senior Manager Jacqi Moore. The session offers students the unique opportunity to get to know one of the most dedicated and illustrious figures in the public relations industry. Don’t miss out on this exciting opportunity!

What: Fred Cook Interactive Q&A Session
When: March 7, 5:30-7:30 p.m.
Where: Belo Center for New Media (BMC 1.202)

RSVP on Ticketbud and Facebook

About Fred Cook

Mr. Cook has been with GolinHarris for 27 years and has worked as managing director of the western region and chief client officer. He has managed campaigns, orchestrated public affairs and crisis management programs. He has developed international public relations programs for Nintendo of America, Visa, Southwest Airlines,, orchestrated BAX Global, The Walt Disney Company, Walt Disney Imagineering, Toyota, Air New Zealand, Canon, Teenage Mutant Ninja Turtles and Pokemon.

About GolinHarris

GolinHarris is a full-service international communications firm with 34 offices around the world. In 2011, the company announced a reorganization of its employees’ job titles and roles in order to keep pace with changes in consumer behavior. The changes include replacing traditional generalist titles like account executive and account supervisor, with new, specialist titles like strategist and catalyst. Mr. Cook was the architect of this innovative change, called “The g4 Model.” In a New York Times article he said, “We’re reorganizing around the areas that are important to our clients, areas that are not perceived as strengths in public relations: strategy, creativity, technology, analytics.”

Find out where you would fit in if you worked at GolinHarris here.