UT PRSSA dives into PR in 2013

Public Relations Student Society of America at UT Austin held its first meeting of the spring semester on Tuesday, Jan. 29, drawing in a crowd of new and returning faces. Despite the sudden showers in Austin, Tex., 44 enthusiastic students showed up ready for a new year with PRSSA.

The Executive Board introduced themselves, their duties and their favorite parts about the organization. Networking and professional development with peers were popular answers among the officers, many of whom have watched the chapter grow for over two years.

UT PRSSA president, graduating senior Rachael Sperling has seen many members come through the chapter and find success in the last four years.

“I joined as a freshman and have experienced my own growth, but what I really enjoy is getting to watch fellow members progress,” said Sperling, who for her, winning the PRSSA National Gold Key Award has been a high point. “Watching students join, become integrated in the chapter and eventually get an internship or make a great connection is awesome to see. It just shows the more active and involved you are, the more success you’ll have.”

Officers leading committees for events, blog, mentor program and chapter development activities encouraged members to sign up to stay involved. Also promoted was the chapter incentive program that rewards the most involved students with various prizes. Last semester’s stop earners won an agency trip to local Austin public relations firms, Fleishman Hillard and WCG, for Q&A sessions, resume drops and refreshments with professional associates and internship coordinators.

Newly elected PRSA Austin professional liaison Ashley Underwood spoke to the benefits of professional organizations. A past UT PRSSA president, Underwood has found her place as a young professional in public relations in the energy, technology and public affairs industries. She is working on the PRSA 2013 Southwest District Conference to be hosted by PRSA Austin this summer, and invited UT PRSSA members to help coordinate the conference.

The Alan Scott Chapter has exciting events coming up, including philanthropy plans, partnerships with other communications groups and PRSSA chapters from around Central Texas and Longhorn Networking. We look forward to seeing our members throughout the semester!