Expand Your Campaign Experience with the Bateman Case Study Competition

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign. Even if you haven’t had much internship experience, you can apply what you know to the campaign and learn from your teammates.

In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. This is the real deal and a great portfolio builder.

Research and planning are completed November through January, and the campaign is actually implemented in February. Final entries are due to PRSSA Headquarters in March.

After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives in May. The first place team receives $2,500 and a trophy; second place receives $1,500 and a plaque; and third place receives $1,000 and a plaque. All teams are recognized at the PRSSA National Conference 2012 (in San Fransisco!).

We encourage our members to apply. Make a team and utilize the Facebook page to find other group members or email texasprssa@gmail.com for more information.

The links to further information are below.

President, UT PRSSA

Bateman Case Study Competition

Cover Letter

Project Letter

Competition Rules


Intent-to-Enter Form