9/20 Meeting Recap: Getting Social with Spredfast



By Lindsey Hollander

Did you miss this week’s meeting? Not to worry! We had some awesome guest speakers and recruiters but this recap should give you the gist. However… you did miss out on free Cane’s.

Beyond Likes & Retweets: Social Media Strategy for the PR Professional
Courtney Lowell & Samantha Subar of Spredfast

We were lucky enough to have Courtney Lowell and Samantha Subar from Spredfast come speak with us Tuesday about social media strategy. Spredfast is an Austin-based social media software company. They have over 500 employees and 650 customers including Edelman and the NFL. Courtney is director of communications and Samantha, a former Texas PRSSA member, is a PR manager.

Courtney discussed Spredfast in terms of 4 different products: conversations, promotions, intelligence and experiences. Her presentation then went into the changes the PR industry has faced and the ways Spredfast adapts to that.

A New Lens On Social:
Courtney stressed the idea of story telling. Social used to be just about product, company and customer news – which is great, but it was dry storytelling and these stories often had a long lead time. Today, the value of social is about storytelling and setting and evolving goals.

Enter Social Data:
Courtney acknowledged the fear and concern some may have now when told to be “more data driven” or to have a “data approach”. It could sound boring or intimidating but social data is completely different — it’s the always-on focus group.

Courtney then shared a lot of the interesting data Spredfast has found. For example, 11% of the people that post on Instagram with the hashtag “no filter” are actually using a filter on the image. This was conducted with their unique software and the back end of Instagram. Another example is with the Starbucks holiday cups this past year. After Starbucks released the new cups there was outrage, but it turns out most of the outrage was actually about the fact that there was outrage. Spredfast was able to determine that this “crisis” or “outrage” actually wasn’t a valid issue despite all the mentions in social spaces.

How do you scale this program?
Samantha then reviewed scaling and the power of data. It’s not just about blogging and enriching the news — with data you can create your own campaign and think in terms of headlines. Spredfast has 76% SOV over their largest competitor. They also have about 10 million social shares from their data stories.

The presentation was wrapped up with a few closing thoughts from Samantha. She encouraged us to think differently – about social media, about how you pitch, about different organizations, and more.

We also had a few recruiters at our meeting! RPA, a holistic ad agency based in LA. and General Mills both stopped by to speak briefly before the career fair. RPA discussed their unique internship program in LA, and General Mills spoke about their BMA program for graduates and internship program. Visit their websites for more information!



Why go to Conference?

The deadline to register for National Conference 2016 is this Friday, Sept. 16! Going to conference provides you with the opportunity to connect with like-minded students and professionals from all across the country. While at conference, you’ll get to learn from the best in the business and have some fun while you’re at it! Read on to see what some of our members had to say about attending last year’s conference in Atlanta. And don’t forget to register on the PRSSA National Conference website. See you in Indy!

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9/6 Meeting Recap: Kicking off the Fall Semester!


By Alexa Gonzaga

We were absolutely thrilled to welcome 97 new and familiar faces to our first meeting of the semester! Below is a rundown of important information you need to know.

Becoming a member
Interested in becoming a member of Texas PRSSA? Fill out a membership form! Dues are $75 and are payable by cash, check, or PayPal. Please make checks payable to UT PRSSA Chapter and include your name and email.

The regular deadline to pay dues is October 4. After this date, dues increase to $85. All dues must be paid by our late deadline — October 7.

National Conference + Texas PRSSA Chapter Scholarship
National Conference is a great opportunity to build your network, whether you’re a freshman or a senior. This year’s conference will be held in Indianapolis from October 21-25. Don’t miss out! The deadline to register for conference is Friday, Sept. 16. Remember: you don’t have to stay the whole time, and it doesn’t conflict with ACL or Texas-OU Weekend.

Additionally, we are offering a chapter scholarship that will waive your National Conference registration fee — a $310 value! Apply here by 11:59 pm on Sunday, Sept. 11. We will select two winners and notify them within that week. We will also offer partial reimbursement to all Texas PRSSA members who choose to attend conference.

Still on the fence? Read our blog posts about conference and visit the PRSSA National Conference website.

Social Media Committee
Interested in becoming part of the social media committee? Submit this form by 11:59 pm on Monday, Sept. 12. As a committee member, you’ll get the chance to create content for our blog and social media channels. It’s a great way to build your portfolio, sharpen your writing skills, and improve your resume!

Mentor Program
Want to be connected with a mentor in the industry? Apply for the mentor program by October 7. Connecting with a professional can benefit you in many ways and give you insight into your future career and the industry as a whole. Click here to apply.

Dates to Remember

  • September 11: Scholarship application due (11:59 pm)
  • September 12: Social Media Committee signup deadline (11:59 pm)
  • September 16: National Conference registration deadline
  • September 20: Our next meeting!
  • October 4: Membership deadline ($75)
  • October 7: Late membership deadline ($85) / Mentor Program application deadline

Next Meeting
Beyond Likes and Retweets: Social Media Strategy for the PR Professional

Join us on Sept. 20 for a talk about social media strategy, presented by Spredfast. We’ll be hosting Courtney Lowell, Director of Communications, and former Texas PRSSA member Samantha Subar, PR Manager.

We’ll also have recruiters around to chat with members! This is a great opportunity to get your foot in the door before the Moody Career Fair the following day. Click the link above for more details.

Most of what we covered at our first meeting can be found right here on our website. You may also refer to our meeting presentation, which we included in our recap email. Please don’t hesitate to contact us if you have any questions.

Thanks for a successful first meeting!


National Conference 2016 Cheat Sheet

National Conference Cheat Sheet 1 National Conference Cheat Sheet 2


Still curious about conference? We made you this handy cheat sheet with all the important info! If you have any more questions, drop us a line at texasprssa@gmail.com.


CommUnity 2016!

We had a great time meeting new students at CommUnity 2016. If you’re visiting our website for the first time, welcome! Use the links at the top to learn more about who we are and what we do. And be sure to join us at our Back to School Social on Thursday, Aug. 25 — RSVP here. We’ll be at Pizzeria Vetri from 7-9pm with FREE pizza, so don’t miss out!

If you want to keep up to date with all things Texas PRSSA, be sure to connect with us on social media.

If you have any questions, please don’t hesitate to contact us at texasprssa@gmail.com. We’re looking forward to seeing you this fall!

National Conference 2016: Sightseeing in Indy

(source: visitindy.com)

Students attend National Conference as a way to invest in their professional future, but that doesn’t mean visiting Indianapolis will be all work and no play. There are tons of things to do and see in the city during your free time! Here are just a few of the attractions recommended by Visit Indy (which also happens to be one of the companies you can tour while at Conference):

  • If you like the outdoors, consider visiting White River State Park, America’s only cultural urban state park. Located at 801 W. Washington Avenue, the park is home to the Central Canal and the White River itself, as well as cultural attractions such as the Indianapolis Zoo, IMAX Theater, and the Indiana State Museum. Visitors can travel through the park via bicycle, boat, Segway, or simply by foot.
  • If you’re a shopaholic, visit a few of the eclectic boutiques in the Mass Ave Arts District (339 Massachusetts Avenue). Looking for a more modern shopping experience? Check out Circle Centre (49 W. Maryland St.), a four-level indoor mall featuring over 125 shopping, dining and entertainment options.
  • Hungry? Downtown Indy has tons of dining options. Grab a sandwich at Shapiro’s Delicatessen (808 S. Meridian St.) or get your pasta fix at Old Spaghetti Factory (210 S. Meridian St.). If you’re 21 and over, have a couple of drinks at St. Joseph Brewery & Public House (540 N. College Ave.), located inside a historic church building.
  • If you’re searching for the perfect photo op, snap a #selfie with one of Robert Indiana’s famous LOVE sculptures, located at the Indianapolis Museum of Art. Also be sure to stop by the iconic Soldiers and Sailors Monument, which offers a 360-degree view of the city from its observation level. And for a picture that’s uniquely Indianapolis, become the “I” in Indy by posing alongside one of the three “NDY” sculptures around town.
  • Last but not least, Indy is big on sports. Visit Lucas Oil Stadium, home of the Indianapolis Colts and Super Bowl XLVI, or the Indianapolis Motor Speedway, where the famed Indy 500 is held. And for a taste of collegiate sports, stop by the NCAA Hall of Champions.

Want to visit these cool places? Reminder: our chapter scholarship application is now open! Apply by Sept. 11 for the chance to have your conference registration fee waived. That way, you’re one step closer to attending conference and enjoying everything the Circle City has to offer!